Case Study: A1 Hrvatska achieves faster time-to-market, improved website traffic and 36% more conversions with Liferay (Liferay DXP)

A1 Hrvastska was able to become a leading digital and telco service provider by leveraging Liferay

A1 Hrvatska, a leading Croatian telecom and member of the A1 Telekom Austria Group serving around 2 million consumers, outgrew its monolithic digital platform and needed a more flexible solution. The company faced rising sales and digital demands: restrictive design capabilities, slow time-to-market, difficulty presenting complex offers, generating leads, and supporting self-service, onboarding and intranet needs.

By migrating to Liferay DXP with local partner CROZ, A1 rolled out multiple branded sites and portals, reusable themes/layouts, custom components, a content library and portlet modules, completing the migration in six months. The new platform simplified administration and sped development and go-lives, driving stronger engagement—over 1 million registered users, 52% more time on site, a 41.6% better bounce rate and 36.5% more conversions—while enabling in-house custom development and streamlined processes.

A1 Hrvatska

Ivan Lovretić

Portal and Webshop Development and Operations Senior Specialist