Case Study: Santander Bank achieves a scalable, mobile-responsive, personalized public website with Liferay

A rebranded website transformed customer experience for a local bank

Santander Bank, a $77 billion retail and commercial bank based in Boston and the North American arm of the global Santander Group, set out to rebrand its public website and needed a feature-rich, scalable, flexible solution built on common standards to better serve customers.

Santander chose Liferay, deploying a mobile-responsive site that uses built-in user segmentation to deliver personalized views by device and social signals. The new site is easier to manage, enables more targeted customer acquisition, and ensures customers receive the right information in the right context.

Santander Bank

Jose Luis Castellano Torres

Head Of Portals & Contact Center