Case Study: SATS Group boosts candidate engagement with Life Inside employee video testimonials

SATS boosts careers page engagement by 82% with Life Inside

SATS Group, a premier fitness chain in the Nordics, faced the challenge of communicating its vibrant company culture through its careers page. Traditional methods like job descriptions and stock photos failed to capture the authentic energy of working at SATS. The company partnered with Life Inside to find a scalable solution for showcasing its true employer brand.

Life Inside provided its interactive video platform for collecting and deploying employee-generated video testimonials. Employees recorded authentic stories from their phones, allowing candidates to see real experiences from personal trainers, club managers, and group fitness instructors. This solution from Life Inside led to an 82% increase in engagement, a 72% reduction in video content creation costs, and a 112% more positive brand experience.

SATS Group