Case Study: Lyko boosts customer engagement with interactive video from Life Inside

Lyko boosts customer interaction by 95% with Life Inside

Lyko, a major beauty retailer in the Nordics, faced the challenge of bringing the personalized advisory experience of its in-store beauty experts to its growing e-commerce platform. They needed a scalable digital solution that could offer real expert guidance without requiring live staff to be available 24/7. To address this, they partnered with vendor Life Inside.

Life Inside implemented an interactive video solution featuring Lyko's own beauty experts. These videos, deployed on product pages, allowed shoppers to interact through clickable choices and embedded forms to receive tailored product recommendations. This always-on service dramatically improved customer engagement and support efficiency. Life Inside's solution led to a 95% increase in customer interaction and a 150% boost in support efficiency for Lyko.

Lyko