Case Study: Columbus boosts engagement and cuts video costs with Life Inside interactive video testimonials

Columbus boosts CTR by 38% with Life Inside

Columbus, a leading global IT consultancy, partnered with the vendor Life Inside to enhance its employer branding and recruitment efforts. The challenge was to move beyond traditional methods and create a more engaging way to attract candidates.

Life Inside implemented interactive video testimonials featuring real employee stories on Columbus's career site and job postings. This solution provided scalable, personalized welcome experiences for candidates. The results included a 38% increase in click-through rate, a 67% reduction in video content creation costs, and a 52% increase in time spent on their site.

Columbus