Case Study: Advania strengthens employer branding and candidate engagement with Life Inside

Advania boosts careers page engagement and streamlines content creation with Life Inside

Advania, a leading Nordic and UK IT provider, faced the challenge of attracting talent in a competitive market with generic job descriptions that failed to communicate their authentic culture. They partnered with vendor Life Inside to use their Video Collector feature, seeking a scalable solution for creating authentic employee-generated video content to enhance their employer branding and candidate engagement.

Life Inside's solution enabled Advania's employees to easily record and submit video testimonials, which were deployed across recruitment campaigns, social media, and internal onboarding. This resulted in increased traffic to their careers pages, more efficient content creation workflows, and a warmer, more personal onboarding experience for new hires. Life Inside helped Advania successfully strengthen their employer brand and improve their external communication.

Advania