Case Study: Mars Athletic boosts member motivation and engagement with Life Fitness and Myzone

Mars Athletic - Customer Case Study

Mars Athletic, a Turkish gym chain with over 100 locations, wanted to capitalize on the booming HIIT trend to enhance its member offerings. They reached out to vendor Life Fitness to help them integrate this high-intensity training into their services.

Life Fitness partnered with Myzone to co-create the Hammer Strength Power solution. This concept combined premium Hammer Strength and Life Fitness cardio equipment with Myzone's effort-tracking wearable technology and gamified app. The solution led to highly positive outcomes: over 90% of users reported increased motivation and a more engaging experience, while 82% believed the sessions would make them attend the gym more frequently, thereby increasing member retention for Mars Athletic.

Mars Athletic

Mac Ortakoy

Club Management