Case Study: Gogo creates a wow-factor gym experience with Life Fitness

Gogo - Customer Case Study

Gogo, a Finnish family-owned chain of health clubs, wanted to update its gym designs, introduce new services for current members, and attract new clients with innovative training concepts. To meet this threefold challenge, Gogo partnered with fitness equipment and solutions vendor Life Fitness.

Life Fitness worked closely with Gogo to design a visually striking 'wow' gym area and create new small group training concepts, including Run-Ride-Row and Hammer Strength Box. The vendor provided the necessary equipment and expertise to build glassed-off studios and develop rehabilitation programs. The solution successfully created a strong community feel, brought members together, and provided Gogo with new revenue streams and a return on their investment.

Gogo

Vuokko Kronqvist

Fitness Coordinator