Case Study: Barry’s delivers a low-impact, high-intensity ride experience with Life Fitness ICG bikes

Barry’s elevates Red Room Ride x Lift with Life Fitness ICG bikes

Barry's, a global fitness movement renowned for its high-intensity workouts, needed a partner to help bring its new Ride x Lift experience to life. They required more than just equipment; they needed a collaborator to create a seamless, end-to-end brand experience for their rhythm-based cycling classes. This led them to partner with Life Fitness.

Life Fitness co-created a custom solution, developing tailored ICG bikes with specific console metrics, proprietary pedals, and dedicated service support. The result was a highly immersive and impactful cardio experience that deeply engaged Barry's clients, encouraging them to return. The partnership successfully delivered a workout that is unmistakably Barry's, with guests reporting it as a game changer for maintaining their fitness.

Barry’s