Case Study: University of Miami advances its Ever Brighter campaign with Libretto

University of Miami advances its $2.5 billion Ever Brighter campaign with Libretto

The University of Miami, a major academic and medical institution, partnered with Libretto to develop strategic communications for its ambitious "Ever Brighter" fundraising campaign. The challenge was to create high-profile content that would celebrate and expand the university's philanthropic culture to help achieve its bold ambitions.

Libretto implemented a comprehensive solution that included developing a fundraising prospectus for the health system, creating magazine content, and producing an interactive exhibition and campaign videos. The results were impactful, with the campaign reaching its $2.5 billion goal. Libretto's work was praised by university leadership for its innovative ideas and for delivering real impact that rose above the ordinary.

University of Miami