Case Study: United Way of Central Maryland strengthens donor messaging with Libretto

United Way of Central Maryland aligns dozens of stakeholders with Libretto in 2 days

United Way of Central Maryland (UWCM) faced a challenge in inspiring increased donations and engaging new, younger supporters amid changes in philanthropic trends. To address this, they engaged the vendor Libretto for a communications strategy, institutional messaging, and message training service.

Libretto conducted extensive discovery interviews and then developed a comprehensive messaging platform. This framework aligned dozens of stakeholders, from staff to board members, allowing them to better communicate how UWCM's diverse strategies create a greater impact. To ensure adoption, Libretto provided on-site training for the entire organization and delivered a custom training document to enable future workshops internally.

United Way of Central Maryland