Case Study: UMass Medical School exceeds its $250 million fundraising goal with Libretto

UMass Medical School exceeds $250 million campaign goal with Libretto

UMass Medical School faced the challenge of launching its most ambitious fundraising campaign and needed to reshape external perceptions to engage major donors with little awareness of the institution. They partnered with the vendor Libretto to develop a campaign theme and messaging platform.

Libretto created the "Pathways of Promise" theme and a supporting messaging platform to unite the school's efforts and provide language for the campaign's major funding areas. They also developed a comprehensive case statement and concept papers. The campaign was hugely successful, finishing ahead of schedule and exceeding its $250 million goal.

UMass Medical School