Case Study: MIT achieves a unifying 150th-anniversary theme with Libretto

MIT celebrates 150 days with Libretto's "Inventional Wisdom" theme

Libretto worked with the Massachusetts Institute of Technology (MIT) to develop a communications strategy and a tagline for its 150th-anniversary celebration. The challenge was to create a concise, thought-provoking phrase that captured over 150 years of groundbreaking accomplishments and embodied MIT's unconventional spirit, all while serving a celebration that was still several years away.

The solution involved Libretto collaborating with dozens of stakeholders to craft and test potential themes. The selected tagline, "Inventional Wisdom," was successfully applied across dozens of events during the 150-day celebration, including a video featuring alumni aboard the International Space Station. Libretto's work was so effective that the theme was adopted by the MIT community and even became the target of a good-natured student hack.

MIT