Case Study: MIT inspires annual giving and donor engagement with Libretto

MIT boosts annual giving with Libretto’s Make the Future campaign and a $750 million campaign legacy

The Massachusetts Institute of Technology (MIT) engaged the communications agency Libretto to develop a new unifying message and content for its extensive annual giving program. Following the conclusion of its previous campaign, MIT needed a fresh concept to inspire its donor base and support various fundraising initiatives throughout the year.

Libretto developed the "Make the Future" concept to serve as the central theme for all annual appeals. The solution included crafting a full suite of tailored communications, from printed letters to targeted donor segment messaging and campaign materials for events like GivingTuesday. This creative collaboration was highly successful; a standout GivingTuesday campaign earned a Gold Award from CASE. Libretto's ongoing partnership has helped MIT effectively sustain its commitment to a brighter future.

MIT