Case Study: Marlboro College achieves clearer institutional messaging with Libretto

Marlboro College engages Libretto to reach 300 clients with a new messaging platform

Marlboro College, a small progressive college in Vermont, faced the challenge of achieving consensus for a new communications strategy across its entire community of nearly 300 students, faculty, and staff. The college engaged the vendor Libretto for a comprehensive engagement that included services like institutional messaging, web writing, and communications strategy to bolster awareness and enhance recruitment.

Libretto worked hand-in-hand with the Marlboro community through Town Meeting sessions and a special Creative Collections Week to incorporate feedback and build consensus. The solution included developing the college's first institutional messaging platform, a new "Radically Traditional" creative theme, and approximately 75 pages of content for a website overhaul. While specific metrics are not provided, the results effectively repositioned the college's offerings and articulated its unique culture to prospective families.

Marlboro College