Case Study: JVS Boston sharpens campaign messaging and fundraising strategy with Libretto

JVS Boston shapes campaign messaging in 2020 with Libretto

JVS Boston, a major workforce development organization, engaged the vendor Libretto to develop a communications strategy for a capital campaign. The initial challenge was to position the organization for a strong economy, but this needed a complete pivot following the onset of the COVID-19 pandemic and record-high unemployment, requiring a new messaging approach.

Libretto developed a new campaign messaging platform and name, "The Work Ahead," through a collaborative process. The solution successfully repositioned JVS Boston as an indispensable economic resource and proven driver for the community. The Libretto team also provided ongoing support for donor presentations and events, with the messaging platform remaining a foundational tool for fundraising conversations long after the campaign's completion.

JVS Boston