Case Study: Hebrew SeniorLife achieves an over-goal, ahead-of-schedule capital campaign with Libretto

Hebrew SeniorLife completes $125 million campaign ahead of schedule with Libretto

Hebrew SeniorLife, a senior care organization, faced the growing crisis in senior care and needed to launch a major capital campaign. They hired the vendor Libretto to name the campaign and develop the communications strategy and fundraising materials to support their seven-year, $125 million initiative.

Libretto developed the "Age of Opportunity" campaign name and created a comprehensive messaging platform, a case statement, white papers, and various print and online materials. The solution also included a discovery process and messaging training for board members. As a result of this work, Hebrew SeniorLife completed its campaign ahead of schedule and exceeded its fundraising goal. Libretto served as a trusted advisor throughout the long-term engagement.

Hebrew SeniorLife