Case Study: Emmanuel College revitalizes admissions branding with Libretto

Emmanuel College engages hundreds of stakeholders to refresh its brand with Libretto

Emmanuel College engaged Libretto to reinvigorate its community and drive interest among prospective students. The challenge was that the college's admissions materials lacked a distinctive visual and verbal personality, coming across as too safe and polite.

Libretto conducted extensive research and developed a comprehensive new institutional messaging platform described as bolder and more ambitious. The solution included a new "Go All In" creative concept that was applied to viewbooks, a microsite, video assets, and new identities. Libretto's work was widely embraced by the entire Emmanuel College community, successfully spearheading a change in how the institution thinks and talks about itself.

Emmanuel College