Case Study: Dartmouth Health unifies system-wide messaging with Libretto

Dartmouth Health aligns 16,000 staff across 4 states with Libretto

Dartmouth Health, a growing healthcare system in New England, faced the challenge of aligning 16,000 people across its many member organizations behind a shared message. The system needed a communications strategy that would foster cohesion while honoring the unique identity of each hospital and clinic. To address this, they engaged the vendor Libretto for a messaging strategy service.

Libretto implemented a ground-up solution called "One Voice," developing custom messaging platforms through interviews with over 300 staff members. This provided the narrative infrastructure for the system's new identity. As a result, Libretto trained more than 250 leaders to communicate with clarity and confidence, supporting the successful system-wide launch and ongoing expansion.

Dartmouth Health