Case Study: Dana Hall School strengthens admissions and campaign messaging with Libretto

Dana Hall School launches a $75 million campaign with Libretto

Dana Hall School engaged Libretto to reimagine and reinvigorate its brand, beginning with a new messaging platform and a suite of admissions materials. The school later sought to develop a theme and materials for a major $75 million fundraising campaign, its largest ever.

Libretto developed the "Audaciously Herself" tagline for admissions and the "Fearless Futures" campaign theme, creating a full suite of communications including case statements, video scripts, and web content. This work, done in collaboration with design partners, successfully supported the launch of the school's historic campaign and streamlined its admissions messaging across multiple projects. Libretto was proud to help give voice to the school's vision.

Dana Hall School