Case Study: Berklee College of Music launches Soundbreaking capital campaign with Libretto

Berklee College of Music launches a $100 million campaign with Libretto

Berklee College of Music was preparing to launch an ambitious second capital campaign and engaged the vendor Libretto. Their initial challenge was to develop a campaign messaging platform and case statement around an internal theme, but they later asked Libretto to explore new, more impactful theme candidates for their $100 million initiative.

Libretto presented several new theme ideas, including concepts drawn from song titles. Berklee chose the theme "Soundbreaking," which was developed by Libretto to represent innovation and institutional strength. In addition to completing the messaging guide and case statement with a creative partner, Libretto also provided content for the campaign website.

Berklee College of Music