Case Study: Appalachian Mountain Club Engages Donors and Grows Membership with Libretto

Appalachian Mountain Club advances its 5-year action plan with Libretto

The Appalachian Mountain Club (AMC), a long-standing recreation and conservation organization, faced the challenge of sharing its new five-year strategic action plan with a wide range of audiences to build support for its upcoming fundraising campaign. To engage both longtime members and newcomers, AMC turned to the vendor Libretto for communications strategy and web writing services to create an engaging narrative tool.

Libretto developed "All Out," a visually striking online narrative that highlights the organization's priorities and proven conservation track record. This solution served as an invaluable tool for AMC's development team to engage donors without an explicit ask and acted as a recruitment tool for new staff, effectively laying the groundwork for the future campaign.

Appalachian Mountain Club