Case Study: Alabama School of Fine Arts clarifies its value and strengthens institutional messaging with Libretto

Alabama School of Fine Arts interviews 100+ stakeholders with Libretto

The Alabama School of Fine Arts, a state-funded public school, engaged the vendor Libretto for communications strategy and institutional messaging services. Their challenge was to counter public misconceptions about the school, particularly regarding its inclusion of math and science as a specialty and its status as a tuition-free institution for Alabama students.

Libretto conducted extensive qualitative research via Zoom interviews with over 100 stakeholders and meetings with the state legislature. They developed a comprehensive messaging platform built on four key pillars of the school's offering. The solution was extremely well-received by faculty, staff, and board members, with the school's president praising it for authentically revealing the institution's soul in compelling and precise language.

Alabama School of Fine Arts