Case Study: Happy Beds achieves highest-ever day of revenue with Liberty

Happy Beds drives 125% revenue growth with Liberty

Liberty helped Happy Beds, a leading UK bed and mattress retailer, overcome the challenge of surpassing their best-ever revenue day from 2017 during the 2018 Black Friday shopping period. Their goal was to double the previous year's click spend while increasing conversion rates, revenue, and return on ad spend (ROAS).

Liberty implemented a strategy using Google Shopping and multi-layered remarketing campaigns, which they adjusted throughout the weekend based on user behavior. This approach resulted in Black Friday becoming the highest revenue day in the company's history, achieving an 856% ROAS for that single day. Overall, Liberty drove a 125% increase in revenue, a 110% increase in transactions, and a 170% increase in ROAS year-over-year.

Happy Beds