Case Study: Benefit Cosmetics achieves 965% ROI growth with Liberty

Benefit Cosmetics boosts ROI 965% with Liberty

Benefit Cosmetics, one of the world's largest cosmetics brands, challenged Liberty to improve their return on investment and cost per acquisition figures through PPC in the UK. The brand also sought to utilize their data to make smarter business decisions for their eCommerce marketing channel.

Liberty implemented a rigorous approach to PPC, which included restructuring campaigns, adding tracking codes for better data analysis, optimizing Google Shopping, and making design recommendations for product pages. This solution delivered a 965% improvement in ROI over two years, with year-on-year increases of 440% and 525%. The strategy also drove a 24% year-on-year increase in revenue and 7 million total views per year.

Benefit Cosmetics