Case Study: Nabros Pharma brings Dolaren to life with Liberty Communications video production

Nabros Pharma shoots two-stage Dolaren video series with Liberty Communications in 2 filming phases

Nabros Pharma, a pharmaceutical company, needed to produce a video campaign to demonstrate the benefits of its Dolaren gel product. The challenge was to creatively showcase the gel's comprehensive analgesic, anti-inflammatory, vasodilator, and warming effects in a compelling way. They enlisted Liberty Communications to handle the video production.

Liberty Communications devised a creative narrative featuring an elderly couple to highlight the product's benefits. The solution involved a complex two-stage shoot on 16mm film, first capturing a "winter version" in snowy conditions and later a "summer version" in April for a sunlit stadium scene. The final video powerfully conveyed the product's advantages through storytelling. Liberty Communications successfully delivered the project, overcoming challenging weather conditions to complete the shoot.

Nabros Pharma