Case Study: Genesee General expands employee benefits choices with Liazon

Genessee General - Customer Case Study

Genesee General, a commercial insurance company with employees across six U.S. states, saw its workforce grow rapidly from 40 to 84 employees in less than four years. As the company expanded, employees wanted more benefits choices, while leadership was frustrated by rising annual premiums and limited value from the existing benefits spend. Genesee General turned to Liazon and its private exchange platform to create a better benefits experience.

Liazon implemented a private exchange with defined contribution, giving Genesee General a more flexible, tailored benefits solution and built-in education and support for employees. The company communicated the change ahead of open enrollment with emails, a video, and a webinar, and most employees used the decision-support tools to guide their selections. The results were strong: employees gained more choice, new ancillary benefits were added, and the CEO said the company should have made the move years earlier.

Genesee General

Tina Burns

HR & Payroll Manager