Case Study: WEKA Fachmedien streamlines digital customer communication with Liana Technologies

WEKA Fachmedien - Customer Case Study

WEKA Fachmedien, a leading B2B provider of cross-media brands for professional electronics, automation, power engineering, electrical distribution, trade, and ICT, needed to replace its self-programmed marketing tools because they required too much support and generated hundreds of IT support tickets each year. Since 2018, the company has worked with Lianatech and uses LianaCMS, LianaMailer, and LianaAutomation for digital customer communication.

Lianatech implemented a more streamlined setup with GDPR-compliant address management, unsubscribe pages, reliable automated newsletter delivery, and a drag-and-drop editor, plus custom content calendars and automated RSS-based ad placement. As a result, WEKA Fachmedien reduced support effort to nearly zero, significantly improved mailing list quality through automatic deactivation of invalid addresses, and saw opening rates rise significantly.

WEKA Fachmedien

Stefan Ambrosch

Product Manager Digital Media