Case Study: ETU boosts digital communications and media visibility with Liana®Cloud from Lianatech

Transforming to digital with the help of Liana Cloud

ETU, the Association of Products and Services Trade in Finland, wanted to modernize and digitize its communications as part of a major brand and strategy reform. To improve advocacy, increase visibility, and reduce manual work, the organization turned to Lianatech’s Liana®Cloud, using its digital marketing and communications tools including websites, email marketing, press releases, and media monitoring.

Lianatech helped ETU build a more effective communications setup with a redesigned website, a prominent newsroom, targeted newsletter plans, press release distribution, and media monitoring. The results included increased media interest, more media contacts, and better visibility for ETU and its member organizations; ETU now manages about 40 media monitors generating roughly 40,000 hits per year, while also benefiting from centralized tools and fast support from Lianatech.

Etu

Minna Wikström

Communications Manager