Case Study: Finnish Red Cross Blood Service boosts blood donation engagement with Liana Websites

The Red Cross in Finland Landing page for organizing blood donations

The Finnish Red Cross Blood Service needed a dedicated landing page for its BloodGroup donation concept, where groups of colleagues or friends can organize regular blood donations. To support this, the organization chose Lianatech and its Liana®Cloud Websites solution for easy editing and for collecting customer information and marketing consents seamlessly.

Lianatech built the campaign landing page with features such as multilingual content, a video module, and an Instagram image gallery, while enabling secure collection of BloodGroup registrations over several years. The result has been strong engagement: the page has driven traffic through marketing efforts and attracted about 800–900 new customers per year, helping several thousand companies and communities join the blood donation initiative.

Finnish Red Cross Blood Service

Kaisu Maijala

Partnerships Coordinator