Case Study: Royal Orchid boosts online sales with LianaTech eCommerce and Email Marketing

Increasing sales with an online store revamp

Royal Orchid Wine, an online store for fine wines and alcoholic beverages in Hong Kong, Macau, and mainland China, needed a new e-commerce platform that could handle its growing product range and support a more reliable, scalable shopping experience. To meet this challenge, Royal Orchid turned to LianaTech and its Liana eCommerce solution.

LianaTech implemented a full online store revamp focused on usability, mobile friendliness, and stronger promotion features, while also adding email marketing capabilities for newsletters and special offers. The results were strong: sales increased by 119% in 60 days, new carts rose by 37.5% in 60 days, and email campaigns delivered click-through and open rates 284% and 283% above the industry average, respectively.

Royal Orchid