Case Study: Efrei Paris improves newsletter open rates with Liana Technologies

Improved communication with high quality newsletters

Efrei Paris, an engineering school specializing in digital technologies, wanted a better way to communicate with students, teachers, and other stakeholders after trying several emailing tools. The school turned to Liana Technologies for email marketing and marketing automation support to improve its newsletter communications.

Liana Technologies implemented its tools and provided ongoing support and guidance throughout the project. As a result, Efrei Paris saved time and saw stronger newsletter performance: open rates rose from under 40% to over 52%, and click rates increased by about 2%, thanks to improved design, clarity, and expert advice from Liana Technologies.

Efrei Paris

Lauriane Creppy

Digital Content Manager