Case Study: Finnish Golf Union boosts multichannel marketing and communications with LianaTech

Fast results with Liana Services

Finnish Golf Union, the national head union for Finnish golf clubs, wanted to strengthen its communications and try marketing automation for the first time. The organization needed an all-inclusive solution that could help it manage multichannel marketing, social media advertising, and communications more efficiently, so it turned to LianaTech and its Liana Services offering.

LianaTech helped Finnish Golf Union launch marketing automation as a service, handling campaign creation, visual design, newsletter content, and automation workflows. The results were strong: a COVID-19 information campaign achieved a 49.7% open rate, a summer campaign generated a 76% open rate on the first automation email, and the union also benefited from LianaPress, LianaMailer, and LianaMonitor for easier press release management, better analytics, and more data-driven decision-making.

Finnish Golf Union

Marika Voss

Communications