Case Study: Hertz achieves effortless newsletter marketing with Lianatech’s LianaMailer

Email Marketing in Car Rental Industry

Hertz, the international car rental company operating in 150 countries, needed an easy and efficient way to handle email marketing in a fast-paced organization. In Finland, Hertz chose Lianatech’s LianaMailer email marketing tool to simplify newsletter production and support its marketing team.

Lianatech implemented LianaMailer with customizable newsletter templates aligned to Hertz’s brand guidelines, making campaigns quick to create and send. The result was strong open rates and a growing number of contact requests from prospects and customers, while Hertz also highlighted the tool’s ease of use, reliability, and friendly support from Lianatech.

Hertz

Carolina Harjulin

Marketing Manager