Case Study: Specta grows regional presence with Liana Technologies' email marketing platform

Email Marketing for the largest PET and steel strap producer in Eastern Europe

Specta, a leading transport packing and marking solution provider in Eastern Europe and one of Europe’s largest PET and steel packing strap producers, wanted to expand its regional presence after opening a Middle East office in 2014. To support this growth, Specta looked for a way to create visually appealing email campaigns and selected Liana Technologies’ email marketing tool.

Liana Technologies implemented its email marketing platform and provided a customizable landing page template to improve lead conversion. The solution helped Specta share news, showcase its European expertise, and strengthen direct sales and marketing in the MEA region, with newsletters reaching an average open rate of 18.65%.

Specta

Erik Helin

Chief Executive Officer