Case Study: Nissan boosts showroom visits and sales with LianaMailer from LianaTech

Email marketing for car dealerships

Nissan, through AW Rostamani’s Arabian Automobiles, needed a better way to combine and use customer data from multiple channels, including newsletters, social media, showroom visits, and CRM entries. To solve this marketing challenge, Nissan worked with Lianatech and its email marketing solution, LianaMailer, to improve segmentation and target more relevant audiences.

Lianatech helped Nissan create a low-engagement prospect segment and send highly targeted promotional emails to re-engage them. The campaigns generated 1,700 interest submissions, 88 showroom visits, 69 car proposals, and 7 cars sold, showing a clear measurable impact on qualified leads and sales.

Nissan