Case Study: Action Hotels streamlines email marketing and boosts engagement with Liana Technologies

Email Marketing for Action Hotels

Action Hotels, a leading owner, developer, and asset manager of branded three- and four-star hotels in the Middle East and Australia, needed a better way to run local digital marketing across nine hotels. Their email communication was scattered across brands and properties, making email marketing painful and time-consuming. Lianatech provided its email marketing solution to help streamline the process.

Lianatech implemented an easy-to-use email marketing tool with customized newsletter templates for Action Hotels. This helped harmonize email marketing and marketing automation across all hotels, delivering a 74% increase in open rates and a 137% increase in click-through rates versus the previous tool. According to the customer, Lianatech also helped generate strong ROI and campaign results well above the region’s industry average.

Action Hotels

Blaisen Tom

E-commerce Manager