Case Study: Swiss-Belhotel International boosts newsletter revenue with Lianatech's LianaMailer

Email Marketing Campaigns for Over 70 Properties with Just One Tool

Swiss-Belhotel International, an international hospitality company managing properties across 19 countries, needed a better way to run email marketing for more than 70 hotel properties. Their previous CMS-based email tool had very limited functionality, no built-in reporting or analytics, and no way to properly clean up the database, making campaigns difficult to manage and measure. Swiss-Belhotel turned to Lianatech’s LianaMailer to improve usability and support its email marketing needs.

With Lianatech’s LianaMailer, Swiss-Belhotel implemented drag-and-drop newsletter creation, A/B testing, reporting and analytics, landing pages, and sign-up forms in one system. This helped the team track campaigns more effectively, grow their contact list, and optimize performance, while also benefiting from responsive support and fast onboarding. As a result, Swiss-Belhotel’s newsletters generated 178 transactions and drove a 33% increase in revenue over two years.

Swiss-Belhotel International

Ayu Kartika Sari

Group Manager for Digital Marketing