Case Study: Adria boosts dealer leads and sales with LianaTech's digital marketing tools

Changing from traditional media to digital channels with Liana Cloud

Adria Mobil, a leading European manufacturer of caravans and motorhomes, was shifting its marketing from traditional media to digital channels and needed a better way to connect brand and product launches to retailer visits. After being unhappy with a previous supplier, Adria turned to LianaTech for help with a campaign website, email marketing, and marketing automation.

LianaTech delivered the “Adria Week” campaign using Liana®Cloud, combining a campaign landing page, targeted email journeys, and form-triggered automation tied to each visitor’s postal code and nearest retailer. The first launch went smoothly despite late changes, and the 2020 campaign refinements helped Adria collect over 540 applications through the website while significantly increasing sales, with the campaign also well received by dealers.

Adria

Vidar Donnér

Marketing manager