Case Study: Lupaus achieves wide media awareness with Lianatech's ePress press release service

Bold PR brought wide media awareness for a start-up company

Lupaus, a small wellness studio in the Helsinki metropolitan area, wanted to boost its visibility and reach potential customers with PR, but lacked outside support for media outreach. The company turned to LianaTech and its press release distribution service, ePress, for help with its first press release.

Working with LianaTech, Lupaus created an expert-style press release on health and wellness, which quickly attracted media and public attention. The campaign generated coverage in wellness magazines, websites, and a health blog, significantly increased website visitors, and brought direct customer contacts and new business, while close cooperation with LianaTech’s customer service helped achieve the best results.

Lupaus

Riina Laaksonen

Chief Executive Officer