Case Study: Viasat boosts customer activation and sales with LianaTech marketing automation

Automation helps to activate customers

Viasat Finland, a digital satellite TV and streaming provider, wanted to improve customer communications because its previous e-marketing tool was too rigid and ineffective. The company turned to LianaTech’s marketing automation service to automate multi-channel marketing, strengthen cross-selling, improve customer identification and engagement, and convert more leads into customers.

With LianaTech’s marketing automation, Viasat implemented welcome and activation messages, personalized reminders for Viaplay sign-ups, and improved campaign tracking and lead management. The solution reduced manual work and helped activate a relatively larger number of Viaplay users than in previous years, while also increasing movie, TV, and sports content downloads and supporting better customer satisfaction and loyalty.

Viasat

Tero Lintunen

Operations Manager