Case Study: Iltalehti boosts newsletter engagement with LianaMailer by Lianatech

A newsletter highlights the hot topics of the day

Iltalehti, one of Finland’s largest tabloid media outlets, needed a better way to deliver its daily news roundup to readers who wanted a quick, convenient way to stay informed without browsing the news online. The company turned to Lianatech’s email marketing service, LianaMailer, to support its newsletter program.

Lianatech implemented LianaMailer with an improved newsletter layout including images, helping Iltalehti send its morning digest more effectively. The results were strong: subscriber numbers nearly doubled within a year, average open rates rose above 25%, click-through rates exceeded 8%, and the newsletter gained 300–500 new subscribers per week through organic traffic alone, with cancellations remaining rare.

Iltalehti

Margarita Helsinki

Digital Marketing Manager