Case Study: University of Kansas (KU) School of Business achieves 70% application-to-enrollment yield and grows cohort to 45 with Liaison's BusinessCAS

Using Partnerships to Expand Capacity

The University of Kansas (KU) School of Business, led by Dee Steinle, faced the common higher-education dilemma of growing MBA enrollment without additional staff or budget amid rising competition and shifting applicant pools. To address this, KU adopted BusinessCAS, the centralized application service provided by Liaison, to streamline admissions and expand recruitment capacity.

Liaison’s BusinessCAS centralized the application process, freeing admissions staff to build relationships and using data tools to target stronger applicants; as a result KU’s application-to-enrollment yield rose from 40% in 2018 to 70% in 2020 and cohort size grew from 25 to 45 students. The Liaison solution also broadened lead generation without extra marketing costs and delivered measurable improvements in applicant quality at no added expense.

University of Kansas (KU) School of Business

Dee Steinle

Executive Director of MBA and MSB Programs