Case Study: University of North Texas at Dallas boosts student engagement with Liaison TargetX

University of North Texas at Dallas boosts email open rates to 64.9% with Liaison

The University of North Texas at Dallas faced challenges with disconnected admissions processes, relying on manual methods and spreadsheets which led to inefficiencies and data inconsistencies. After adopting the TargetX CRM from vendor Liaison, initial obstacles like staffing limitations and stakeholder reluctance hindered the platform's full potential.

With new leadership and a strategic focus, the university leveraged Liaison's TargetX to implement a data-driven communication plan and a direct admissions program. This resulted in a dramatic increase in email open rates from 8.6% to 64.9% and yielded the university's largest freshman class with a 71% persistence rate. The partnership with Liaison was crucial for training and ongoing support, setting the stage for continued growth.

University of North Texas at Dallas