Case Study: University of Miami achieves streamlined admissions and expanded international recruitment with Liaison's BusinessCAS

University of Miami Business School Director of Admissions Covers the Role of Technology in Admissions

The University of Miami Business School, led by Director of Admissions Loubna Bouamane, was facing the dual challenge of maintaining a steady pipeline of international applicants while making the admissions experience fast, accessible and personal with a limited admissions staff. To extend global reach and streamline processing, the school adopted Liaison’s BusinessCAS marketplace and began integrating it with their systems to centralize program information and simplify application submission.

Liaison’s BusinessCAS gave the University of Miami a searchable storefront in a centralized marketplace and is being integrated with PeopleSoft to smooth internal workflows. Combined with the school’s use of virtual tours, WeChat chats, online interviews and private social groups, the Liaison partnership helped drive a notable increase in international applications (especially from China and Latin America), improved applicant visibility and made the application process more efficient—freeing staff to focus on personalized recruiting and admissions counseling.

University of Miami

Loubna Bouamane

Director of Admissions