Case Study: Trinity Baptist College achieves more than 30% enrollment growth and its largest incoming class with Liaison’s Enrollment Marketing Platform (EMP)

Trinity Baptist College boosts enrollment by more than 30%, attracting the largest incoming class in the College’s history

Trinity Baptist College partnered with Liaison to grow enrollment without expanding admissions staff. Facing a crowded marketplace and launching a new “Intentionally Different” identity, the College needed to identify and target prospects most likely to enroll; they used Liaison’s Enrollment Marketing Platform (EMP™) to automate outreach and surface high‑priority leads.

Using Liaison’s EMP, Trinity Baptist captured behavioral and demographic data, delivered personalized microsites and multi‑channel campaigns, and automated follow‑up on incomplete applications. The result: more than 30% year‑over‑year enrollment growth, a 60% increase in student‑athlete enrollment, improved prospect engagement tracking, and better targeted incentives and messaging.

Trinity Baptist College

Mac Heavener

President