Case Study: Stony Brook University achieves record enrollment growth and $4M net tuition gain with Liaison Othot

Stony Brook University's Journey to Enrollment Excellence With Liaison Othot

Stony Brook University faced ambitious enrollment targets and needed to refine scholarship allocation to attract higher‑quality, more diverse international and out‑of‑state students while improving retention and net tuition revenue. To gain precision in recruitment and aid strategy, Stony Brook partnered with Liaison and implemented Othot, Liaison’s predictive and prescriptive analytics platform.

Using Liaison’s Othot and integrating it with the university CRM, Stony Brook refined predictive models, redeveloped scholarship tiers, and targeted recruitment more strategically with support from Liaison’s team. The impact was measurable: international deposits rose from 271 to 664 in one year (more than doubling), out‑of‑state enrollment ran about 40% above projections, and net tuition revenue in the international market increased by $4 million.

Stony Brook University

Richard Beatty

Senior Associate Provost, Enrollment Management