Case Study: Samford University increases pharmacy applicants 125% and streamlines admissions with Liaison's Centralized Application Services

Samford University grows its applicant pool by 125%

Samford University needed to combine more than 30 health-related programs into a new College of Health Sciences while maintaining quality, improving efficiency, and growing enrollment. Already using Liaison’s NursingCAS and PharmCAS, Samford expanded its use of Liaison’s Centralized Application Services (CASs™) to standardize admissions, support holistic review, and streamline processes across programs.

Liaison implemented multiple CASs (including UniCAS and program-specific CASs) with customizable scoring rubrics, online applications, automatic GPA calculation, and built-in analytics. As a result, Samford increased pharmacy applicants by 125%, extended its applicant reach nationally, freed the equivalent of 1 FTE from manual GPA work, and improved admissions efficiency and targeted recruiting with Liaison’s tools.

Samford University

Jon Parker

Assistant director of admissions