Case Study: Oklahoma State University achieves record-breaking enrollment with Liaison Othot

Oklahoma State University surpasses enrollment goal 2 years early with Liaison Othot

Oklahoma State University struggled to maximize its financial aid distribution without increasing overall spending and needed a more data-driven approach to support enrollment growth. The university partnered with Liaison and implemented its advanced analytics platform, Othot, to navigate these enrollment roadblocks.

Liaison's Othot platform provided rapid scenario modeling and integrated with the university's CRM, enabling data-driven decisions and targeted outreach. This solution allowed Oklahoma State University to break enrollment records, surpassing its enrollment goal two years early with 5,030 new students and achieving significant growth among out-of-state, first-generation, and Native American students.

Oklahoma State University