Case Study: Northeast Ohio Medical University increases verified applications by 42% with Liaison's Enrollment Marketing Platform (EMP)

Northeast Ohio Medical University increases College of Pharmacy verified applications by 42%

Northeast Ohio Medical University (NEOMED) faced a need to increase verified applications and stabilize an unpredictable enrollment funnel when James Barrett became Director of Admissions. The existing CRM had limited outbound email capabilities and an outdated interface, so NEOMED selected Liaison’s Enrollment Marketing Platform (EMP™) to provide inquiry management and a prospecting CRM suited to a competitive, consumer-driven recruitment environment.

Liaison implemented EMP as a one-stop marketing platform and CRM—using its event manager, e-commerce deposits, personalized portals, and integrated communications—to streamline outreach and applicant engagement. The solution delivered measurable impact: verified applications grew by 42%, deposits rose 39%, and NEOMED achieved a more predictable interview pool, improved yield and a broader national reach.

Northeast Ohio Medical University

James Barrett

Director, Admissions